понедельник, 26 декабря 2011 г.

Anti-scamming techniques in online marketing


There are so many posts at different forums about scamming while link counting or you could come across the sites which didn’t pay anything for your work. When I was just a newbie in making money online, I was even scammed once, but that was a great lesson. I’ve prepared 5 most spread scams and I’m trying to answer how to avoid them.

1. Look for trustworthy websites/services
That was my problem at the beginning. When I just started I didn’t have enough information about the websites which I wanted to work with.
When you start working with any resource, check information about it at different blogs and websites. There are not so many forums with high PR on this topic, however at those which are (digitalpoint forums, e.g.) there are often much information and thoughts from other users.

2.Be careful with reciprocal link exchange programs
From one point of view link exchanging is the fastest way to increase PR of the website. However, this is one of the most popular ways of scamming. The main reason is that exchange links are not equal. If you want to create your own business network you should be careful, so that to save your reputation and even increase it. If you already decided to use one of the services for reciprocal linking – check out its credibility (I’ve already mentioned how to do that). However, many search engines are rather skeptical to the use of link farms, so I don’t recommend using them at all. Some link farms even offer referral system and bonuses. But for me reputation is more expensive.

If you ask somebody to exchange link with you, check information about that website too and then check carefully whether your link is on that site.

3. Submission to thousands of directories – rather unbelievable thing
Sorry, but submission to unbelievably great number of websites is a scam. You’ll just pay money for the thing which will hardly bring you much profit. There are some worth directories which are necessary to be add in there (as DMOZ, e.g.), for addition to some you can even pay money, but! there is no need to be added into all existing. If you decided to be added to the directories with someone’s help – then check that you have the list of them and you know that all of them are worth to be added into.

4. Black Hat SEO – is not for you
If you care about your reputation – that’s really true. When somebody says you that he/she will increase you website’s ranking quickly and easily – that person will use Black Hat SEO techniques in most cases. What does that mean? Too much keywords, hidden texts, other rules violations will lead to penalizing you by search engines. Quick PR increase will lead to quick its loss.

5. Exchanging banners doesn’t rate you up!
Very often when you try to submit your website or blog to some directories, you are asked to put banners to your website or blog. If you exchange banners and trust the other website – it’s o’k. But, mostly great variety of banners on your website just frightens your visitors. Frankly speaking, this looks disgusting and as a rule doesn’t bring you much rating increase. Be careful with this.

Hope, you liked my small list.
Be lucky,
Norman

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